Incorrect french signs at beach prove to be faux pas

I thought this story was hilarious.  Signs at Hampton Beach were confusing French-Canadian tourists because the sign was supposed to say "If you're in trouble, wave for assistance" but, in French read "If you need help, ocean wave".  I thought this was really funny just because the sign is so far from being correct.  At the same time however, I can see how it would be considered a hazard because tourists who speak french cannot read the warning signs.  I assume that this could be a liability issue and the beach is saying this is an embarrassment and does not make NH look too good.  Regardless, I still think it's a pretty funny mistake!