British Beer Company to open in Portsmouth

I read an article from the Portsmouth Herald about how a new pub is going to open in Portsmouth in April.  I think that this is a good idea for the company because, although there are a lot of pubs in Portsmouth I think this concept will succeed.  The company has 38 beers on tap and imports practically everything from Great Britain.  This authenticity is something I think a lot of people will key into.  Also what with all the hype around the "Keep Calm and" blah blah blah posters and the glamour of the royal family, everyone is thinking British. I also really like looking a new marketing strategies so I think the British Beer Company reaching out to the newspapers this early is smart because people are already starting to think of what's to come come springtime.  Also, this just goes to show that, even if newspapers are becoming "old fashioned", they're still great for advertising!